The work / IAG VenturesFive challenger brands. Launched together.
Collaborative venture building
5challenger brands for Australia’s largest insurer, each launched in under three months
New businesses, built together.
We worked with Australia’s largest insurer to launch five challenger brands, each in under three months. Four of them are still in market a decade later. That experience is an important part of the Velvet Onion story, alongside the ventures we create of our own.
Experience we carry forward.
Developing something with other people. Making decisions together. Taking responsibility for what gets built. This work informs how we approach new venture conversations today.