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For over 20 years we’ve partnered with organisations of all sizes to create human-centred solutions that people love — and use. From startups to global enterprises, our collaborative approach turns visionary ideas into practical, impactful realities.
Meet some of the clients that we’ve worked with; case studies to discuss the transformative power of our work. From initial idea to successful execution, demonstrating the positive change we bring to businesses and customers alike.
AMEX engaged Velvet Onion & Friends to revitalise their Member Rewards program. The existing rewards platform had become cluttered and difficult to navigate due to the ad hoc addition of new partners over the years. AMEX needed a solution to make their wide range of rewards more accessible and attractive to users, who tended to hoard points or primarily use them for travel.
AMP, one of Australia’s oldest and largest financial services companies, faced a unique challenge: reconnecting with over 2 million customers who were unaware they were AMP customers. To address this, AMP partnered with Velvet Onion & Friends to explore innovative identification and authentication methods, particularly focusing on biometric technologies. The goal was to create a seamless and secure customer experience, moving beyond traditional usernames and passwords.
AMP Capital, in partnership with CSIRO, approached Velvet Onion & Friends to explore opportunities for integrating solar energy solutions into Australian homes. With energy prices rising and solar technology improving, AMP Capital saw a chance to reintroduce solar energy to the market. Our task was to design a seamless end-to-end service experience, from determining the viability of solar systems to managing their installation and optimising their use.
CGU, one of Australia’s leading workers’ compensation insurance providers, partnered with Velvet Onion & Friends to design a platform that supports injured workers throughout their recovery. With over half-a million work-related injuries reported each year, CGU recognised the need for a holistic approach that considers the broader impact of injuries. Our goal was to empower workers to manage their recovery by creating a system that integrates the various parties involved in the process, ensuring seamless support and communication.
IAG Labs partnered with Velvet Onion & Friends to create ShareCover, a unitised insurance product designed for the sharing economy. With the rise of platforms like Airbnb and Stayz, traditional home and contents insurance left many renters and landlords unprotected. Our team, consisting of designers, full-stack developers, and project stakeholders, developed an end-to-end user experience providing affordable, nightly insurance coverage for homeowners listing their properties. The project, completed in just four weeks, attracting over 5,000 clients within the first two weeks of launch.
Velvet Onion & Friends partnered with NRMA Insurance to enhance their Car & Home Insurance Claims process. The project aimed to humanise the insurance claims experience, making it more intuitive and supportive for customers. Over a 15-week period, the team worked closely with NRMA to identify pain points and deliver actionable recommendations.
At Velvet Onion & Friends, we’re more than just an agency. We’re your partner in innovation, and we can’t wait to see what we’ll create together.
Collaborating with industry leaders and emerging innovators to drive meaningful and measurable change.
“Velvet Onion has been a valuable partner in our innovation journey for over a decade. Their ability to rapidly deliver high-quality projects and seamlessly integrate with our team has been a game-changer. We consider them an extension of our own team, bringing unparalleled creativity, professionalism, and strategic guidance to every initiative.”
Dave Abrahams
Executive General Manager, Data at IAG
“The team at Velvet Onion took us from an early stage concept to a fully fledged SaaS product. We loved their transparency and guidance throughout the whole project. It’s been a great process.”
Francesca De Michele
Marketing Director at Minerva Partners (including Vexpa)
“Working with Charbel and his team at Velvet Onion was an invaluable experience. Their experts designed a comprehensive program that led us through an incredibly innovative process, transforming many of our projects and guiding us into a promising future.”
Jackie Coates
Head of Telstra Foundation
Let’s elevate your digital presence and lead the charge into a new era of customer experience. Contact us and let the transformation begin.
Velvet Onion & Friends is a diverse team of thinkers, makers, and problem-solvers passionate about creating digital products and services that make a real difference. With a mix of creativity, technical expertise, and strategic know-how, we’re here to help you navigate the digital landscape and bring your vision to life.
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