AMP Single Customer Identity

Reconnecting millions of lost customers.

AMP engaged Velvet Onion to create an intuitive authentication process using biometrics, reconnecting over 2 million unaware superannuation customers, this was the start of a longer partnership with AMP.

What We Did

Explored biometric authentication like voice and facial recognition.

Ran workshops to co-design HUMAN-friendly identification methods.

Delivered actionable strategies & a roadmap for seamless engagement.

The Result

Immediate implementation of customer experience principles and launch of innovative, user-validated ID methods. This project set the foundation for AMP’s reconnection strategy.

Join Our Story

If you’re looking for a Partner that

Remembers the past but builds for the future?

Makes development fun again?

Actually ships?

Let's talk about bringing
your next great idea to life.