the house of better

Making things better by making better things.

We design systems, build products, and teach teams how to embed innovation and make better things.

Innovation lives in the space between imagination and delivery.

(aka our sweet spot spectrum.)

Design

We design the systems, structures and experiences that make better products possible. Strategy that clarifies. Architecture that works. User experiences that feel right.

Build

We bring ideas to life through real products, prototypes and pilots. Working code. Tested interfaces. Things people can use, not decks they forget.

Teach

We transfer the method. Your team learns by doing, using the same frameworks we’ve developed over two decades. The work continues long after we leave.

Why it works

Most innovation fails because it stays conceptual. Workshops produce alignment, consultants produce strategies, yet neither produces lasting capability.
Our model integrates three things most organisations separate: doing the work so results solve their intended problems, teaching the method so it embeds and scales capability, and building the applications so the work is tangible and in the hands of customers.

Collaboration becomes capability. Capability becomes culture.

Proof

3,800% revenue growth for a jobs platform after a six-week UX redesign. The founder called it "a complete business transformation."

We designed and built multiple new insurance products for IAG Labs. In under six weeks, we created a product for a market that didn't exist. 5,000 customers signed up in two weeks.

$2M+ in Year One. A major Australian media company went from concept to launched product in ten weeks. Revenue followed.

100,000+ businesses served. We redesigned the workers compensation recovery system for CGU, turning a fragmented process into a platform that puts injured workers in control.

Who we work with

We partner with organisations that need rapid and effective innovation, and are ready for us to augment their team.
Our work spans enterprise, government and high-growth ventures: financial services, telecommunications, insurance, property technology, and beyond.
Current and recent partners include work with NSW Government, major Australian insurers and banks, telecommunications providers, two emerging PropTech startups and a national AgTech venture.

Vector (5)

Good things come to those who make.

Velvet Onion is the studio at the centre of a broader ecosystem.

The work we do is powered by years of building our own ventures, developing education programs like Faster Zebra, and creating tools for founders and teams. That depth shapes how we think, what we build, and what we can teach.

We make things better. We make better possible.

Start Here

If you’re ready to accelerate and embed innovation...

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